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Way Art West has for 15 years produced tours, programmed concert halls and festivals. The result is a deep understanding of audiences, music and diversity. We have worked with some of the leading arts organisations in the field. These include Warwick Arts Centre, Bristol Music Trust, WOMAD Festival, London Jazz Fextival, Punch Records and KAYD

Following the success of the 4 year Track Change project, Way Art West has been asked to present its findings to the Arts Marketing Association

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Courtesy of Manchester Evening News

Recent reports on education and employment outcomes for diverse communities in England have shown Bristol in a poor light. Why is this? One feature of

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If you’re religious but not Christian, chances are in your community you’ll say “the arts aren’t for us!” The DCMS ongoing survey into engagement in

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There has been a lot discussion about delivering diversity in arts particularly within its institutions such as theatres. This week saw the publication of Centre

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Way Art West delivered an incredible 90% new audience with its Strategic Touring project Track Change. This unprecedented success attracting difficult to reach communities to premier venues

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Developing a communications strategy in context This paper reflects the insights gained from Track Change. Track Change is three year project testing the viability of

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Rahma Rose on stage at London’s prestigious East End venue Richmix. Here performing one of her big hits to happy crowd from across the city

What a tour, what a way to celebrate Eid. The first ever Somali music tour to mark Eid brings artists from across the globe onto

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Recent events have made many people wonder about the impact on touring international artists. Recent experience for Way Art West and Somali touring, might provide

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